IMAGE | Ziegfeld Follies of 1931

Ruth Etting - Ziegfeld Follies of 1931

I’m planning to use this blog to share some of the images in my collection that haven’t been seen before – and this is the first! It’s a beautiful print in person, and the largest vintage print I own – just over nine by twelve inches.

But this isn’t just a pretty photo – it also has some marks on the back…

There are three things stamped on the back – in black ink is stamped Ziegfeld Follies, and in red ink is stamped July 2, 1931 – that just happens to be the day after the show opened. And then in very very pale magenta-colored ink, a fancier stamp is partially cut off – but it looks like it says Herald-Tribune. Then in pencil at the bottom someone has scribbled “The Tribune” and in another place, “lead cut” and “Humor and Drama Review” and “9:30 Tonight” and finally “1 col – 2″ x 3 1/4″ So it seems pretty clear that this was the image that ran in the newspaper with the review of the show. How cool is that?

I can’t figure out why they’d give a photo this large to a newspaper, when most papers would most likely be running it small anyway? Maybe the print was produced this large for some other purpose? Or maybe there was always the hope that it would get a full page at some point?

It’s printed on a nice thick paper – and none of the ink has bled through – thankfully! It’s just a beautiful, beautiful print. The details are crisp and the field of focus falls off quickly, into creamy beautiful blur.

I wish I knew who the photographer was?

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